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Adidas Adicolor Colour Series
"For those colours which you wish to be beautiful always first prepare a pure white ground. " –Leonardo Da Vinci
In 1983, Adidas introduced the Adidas Adicolor program to the world. The concept would allow customers to customize their white shoes with a set of markers or paint that would accompany the shoe. Twenty years later, the German footwear giant has returned with the largest campaign of its sekind. The Adidas Adicolor series is categorized by color, each set dropping one at a time. The Adicolor Colour Series contains Red, Blue, Yellow, Green, Pink, Black, White series of shoes. Every series of shoes have their own styles. Every shoe is a collaboration with a top store, studio, site, or magazine. This Series in some ways are very similar to the adidas 35th anniversary, there are a group of different series and will be crossed over with various brands. But the main differences are for this project, there will be more than 35 pairs in total and also for each series, different models will be used, that include: Superstar, Stan Smith, dakotas, forums etc… therefore each series has 1 of each shoe in the pack.
An additional adicolor attraction is the adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White. A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique. adicolor Podcasts will be released individually over a two month period, available for free download from sites such as iTunes and Google Video. In addition, Paris-based adicolor Consortium partner, Colette, will offer on-sight free downloads of the Podcasts.
